Pure Mist does have a "flavor/taste". If you are expecting absolutely no taste whatsoever, you will be disappointed (somewhat). All of Apollo's flavors are top notch and I have yet to taste a flavor that was bad. Out of all the brands of e-liquid that I've tried Apollo is the only brand that tastes great no matter the flavor.

Pure Mist is still a grate vape with a tiny hint of sweet to it. It's great if your tired of the "candy" flavors. I just wish they sold it in larger than a 10ml bottle.